Breaking Marketing AnalysisMarketing, Local Search & GrowthRoto-Rooter Says Paid Google Leads Went From $50 to $120–$125. That’s the New Margin Math for Contractors.Chemed CEO Kevin McNamara says Roto-Rooter’s paid lead cost climbed from roughly $50 to $120–$125 while the share of free leads fell from about 60% to under 40% in two years. The public-company disclosure puts hard numbers on a contractor problem usually discussed only in anecdotes.TradeVulcan Dispatch Editorial Desk14 minTopic
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Breaking Marketing AnalysisMarketing, Local Search & GrowthRoto-Rooter Says Paid Google Leads Went From $50 to $120–$125. That’s the New Margin Math for Contractors.Chemed CEO Kevin McNamara says Roto-Rooter’s paid lead cost climbed from roughly $50 to $120–$125 while the share of free leads fell from about 60% to under 40% in two years. The public-company disclosure puts hard numbers on a contractor problem usually discussed only in anecdotes.TradeVulcan Dispatch Editorial Desk14 min