AnalysisMarketing, Local Search & GrowthGoogle Is Moving Local Services Ads Into Performance Max. Contractors Need to Save Their Data Before the Old Dashboard Disappears.Local Services Ads are moving into Google Ads as a specialized Performance Max campaign built around pay-per-lead goals. The ads still run on Search and Maps and still charge for valid leads—but reporting history, bidding controls, budgets, lead management and Google Business Profile workflows are changing in ways home-service contractors should prepare for now.TradeVulcan Dispatch Editorial Desk15 min