Breaking Marketing & Fintech AnalysisMarketing, Local Search & GrowthGoodLeap Has Financed $37 Billion in Home Upgrades. Now It’s Routing Homeowners to Contractors.GoodLeap’s new Projects feature connects homeowners with a network of 6,600+ professionals. Its own app terms say a Concierge team selects one contractor for a project request and that referral compensation may influence which contractors are presented. For operators, the financing layer is becoming part of the lead-distribution layer.TradeVulcan Dispatch Editorial Desk13 min