Topic
Published Dispatch coverage connected to Local Search.
4 published stories
October 1 Update · Contractor Marketing AnalysisMarketing, Local Search & GrowthGoogle Now Charges for Some Missed LSA Calls. Stop Losing the Conversation.Google’s October 1 change makes some unanswered Local Services Ads calls billable. Here is what the 20-second rule means, how follow-up charges work, and how contractors can protect paid leads with better routing, AI answering and call recovery.TradeVulcan Dispatch Editorial Desk8 min
Breaking Marketing AnalysisMarketing, Local Search & GrowthRoto-Rooter Says Paid Google Leads Went From $50 to $120–$125. That’s the New Margin Math for Contractors.Chemed CEO Kevin McNamara says Roto-Rooter’s paid lead cost climbed from roughly $50 to $120–$125 while the share of free leads fell from about 60% to under 40% in two years. The public-company disclosure puts hard numbers on a contractor problem usually discussed only in anecdotes.TradeVulcan Dispatch Editorial Desk14 min
NewsMarketing, Local Search & GrowthGoogle’s LSA Migration Is Live. Contractors Get 14 Days to Save Their Data.Google has begun moving U.S. Local Services Ads accounts into a specialized Performance Max pay-per-lead campaign. Contractors receive a 14-day warning before their account moves—and the historical LSA performance reports they may rely on do not come with it.TradeVulcan Dispatch Editorial Desk9 min
AnalysisMarketing, Local Search & GrowthGoogle Is Moving Local Services Ads Into Performance Max. Contractors Need to Save Their Data Before the Old Dashboard Disappears.Local Services Ads are moving into Google Ads as a specialized Performance Max campaign built around pay-per-lead goals. The ads still run on Search and Maps and still charge for valid leads—but reporting history, bidding controls, budgets, lead management and Google Business Profile workflows are changing in ways home-service contractors should prepare for now.TradeVulcan Dispatch Editorial Desk15 min