Topic
Published Dispatch coverage connected to Performance Max.
3 published stories
Contractor Marketing AnalysisMarketing, Local Search & GrowthGoogle’s LSA Move to Performance Max: What Contractors Must Audit NowThe Local Services Ads migration is already underway. Building on Dispatch’s earlier reporting, here is how contractors can preserve their history, check bidding and call routing, and avoid confusing paid leads with profitable jobs.TradeVulcan Dispatch Editorial Desk9 min
NewsMarketing, Local Search & GrowthGoogle’s LSA Migration Is Live. Contractors Get 14 Days to Save Their Data.Google has begun moving U.S. Local Services Ads accounts into a specialized Performance Max pay-per-lead campaign. Contractors receive a 14-day warning before their account moves—and the historical LSA performance reports they may rely on do not come with it.TradeVulcan Dispatch Editorial Desk9 minAnalysisMarketing, Local Search & GrowthGoogle Is Moving Local Services Ads Into Performance Max. Contractors Need to Save Their Data Before the Old Dashboard Disappears.Local Services Ads are moving into Google Ads as a specialized Performance Max campaign built around pay-per-lead goals. The ads still run on Search and Maps and still charge for valid leads—but reporting history, bidding controls, budgets, lead management and Google Business Profile workflows are changing in ways home-service contractors should prepare for now.TradeVulcan Dispatch Editorial Desk15 min