Campaigns launch late when seasonal demand has already peaked.
Recover missed calls, book more visitors, follow up on estimates, publish local proof, and see the KPIs that matter.
Recover missed calls, book more visitors, follow up on estimates, publish local proof, and see the KPIs that matter.
A month-by-month campaign planning framework for contractors who want fewer random promotions and more intentional demand creation.
Workflow
General
Stage
Get Leads
Asset
HVAC Seasonal Campaign Calendar worksheet
Preview
HVAC Seasonal Campaign Calendar
What is included
Manual process
Where it breaks
Campaigns launch late when seasonal demand has already peaked.
Teams measure opens instead of booked opportunities.
Follow-up work gets skipped after the first send.
TradeVulcan workflow
General
TradeVulcan can turn campaign planning into routed lead activity, follow-up tasks, and app-specific workflow recommendations when a campaign exposes missed calls, estimate gaps, review needs, or weak proof.
Related resources
FAQ
Yes. The examples are written for contractors that book calls, estimate work, earn reviews, and need practical follow-up without sounding generic.
No. The resource is useful as a manual workflow. The TradeVulcan section shows where teams usually automate once manual tracking becomes hard to maintain.
General is the closest workflow. The page explains the connection without requiring a connector or paid account to use the manual resource.