Dispatch desk
Marketing, Local Search & Growth reporting, analysis, and practical context for service-trade operators.
12 published stories
Marketing AnalysisMarketing, Local Search & GrowthGoogle Says Disputed LSA Locations Were Intended. Contractors Still Need a Geography Audit.Google's October 2 response concerned law-firm listings, not a confirmed home-services targeting bug. For contractors, the useful distinction is between where someone searches, where an advertiser is based and where the work actually needs to happen.TradeVulcan Dispatch Editorial Desk6 min
Contractor Marketing AnalysisMarketing, Local Search & GrowthGoogle’s LSA Move to Performance Max: What Contractors Must Audit NowThe Local Services Ads migration is already underway. Building on Dispatch’s earlier reporting, here is how contractors can preserve their history, check bidding and call routing, and avoid confusing paid leads with profitable jobs.
