Breaking Marketing & Technology AnalysisMarketing, Local Search & GrowthThe Next Lead Form May Be an AI Agent: ChatGPT Is Changing What Paid Search Looks LikeOpenAI is testing Sponsored Agents that let people move from a ChatGPT ad into a branded conversation, while new Ads Manager and HubSpot integrations bring campaign creation, measurement and follow-up closer to the CRM. For contractors, the important shift is from paying for a click toward paying for a conversation that can qualify intent before the website ever loads.TradeVulcan Dispatch Editorial Desk10 min